Behaviour change approaches for social norms regarding gender

January 2017


Complete a literature review of impact evaluations and research that has looked at open-source dissemination methods for community level trainings/dialogue to address social norms and harmful behaviours – with a particular focus on gender programming especially men and boys.


This report aims to inform a project which will set up self-help groups for young men from deprived urban areas in developing countries. The project will deliver an open-source course or set of materials using the most appropriate format for community level mobilisers to equip themselves to facilitate a series of ‘courageous conversations’ amongst young men to spur critical thinking about gender roles and social norms. It aims to equip them to lead their own groups looking at harmful masculinities and the impact this has on their behaviour. A literature search was conducted looking for examples of community level support programmes which effectively used dissemination methods to enable these programmes to be self-managed and self-led. The subject area was widened to include self-help groups with other purposes using a variety of methods.


Suggested citation

Grant, C. (2017). Behaviour change approaches for social norms regarding gender. K4D Helpdesk Report. Brighton, UK: Institute of Development Studies.